I've spent many years designing products that live at the harder end of the spectrum. Crypto platforms, immersive 3D learning worlds, enterprise dashboards, fintech tools, gaming interfaces, real estate marketplaces. The kind of products where the problem space is genuinely complicated and the design has to make it feel like it isn't.

I started in visual design and grew into product thinking over time, which means I care equally about how something looks and how it actually works for the person using it. That combination matters more than people realize. A beautiful product that confuses its users is just expensive decoration.

These days I work with founders, product teams, and companies who need someone that can hold the full picture. Brand, UX, design systems, cross-platform consistency, and the kind of long-term design thinking that doesn't fall apart six months after launch.