# Hamed Safi — Senior Product Designer & Design Systems Architect

## About

Hamed Safi is a Senior Product Designer and Design Systems Architect based in Montreal, Canada. He has over 15 years of experience designing complex digital products across crypto, gaming, fintech, immersive technology, EdTech, real estate, and data-heavy platforms.

He runs SHO Agency and works with founders, product teams, and companies who need a designer capable of holding the full picture: brand identity, UX, design systems, cross-platform consistency, and long-term design thinking that scales.

He uses AI tools throughout his design process including Claude, Midjourney, Figma AI, and Stitch for research synthesis, visual ideation, rapid prototyping, and content direction.

## Expertise

- Product and UX design for complex systems
- Design systems architecture and component libraries
- Brand identity and visual language
- Data visualization and dashboard design
- Game UI design and Unreal Engine interface design
- Cross-platform design (web, mobile, 3D environments)
- AI-augmented design workflows

## Industries

Crypto and DeFi, gaming and immersive technology, fintech and financial management, EdTech, real estate, advertising and media, augmented reality, enterprise SaaS

## Selected Work

- Axon Park: Lead product and brand designer for an immersive EdTech platform built on Unreal Engine for grades 7 to 9. Responsible for brand identity, design system, web portal, and full game UI system.
- Sytes: Lead product designer for a commercial real estate platform connecting tenant representatives with landlords. Ongoing work on product design and Figma-to-development workflow.
- AI-Powered Crypto: Product and UI design for a privacy-focused cryptocurrency platform.
- Enterprise AI: Product design for enterprise AI tooling.
- DeFi Trading: UI and design systems for a decentralized finance trading platform.
- Financial Accounting: Product design for a financial management platform.
- Augmented Reality: Product design for an AR application.

## Writing

Hamed publishes articles on product design, AI tools, design process, UX strategy, and the intersection of design and everyday life. Topics include Google Stitch and vibe design, AI in the design process, design system handoffs, onboarding design, accessibility compliance, dark patterns, motion design, and design ethics.

## Contact

Website: hamedsafi.com
Location: Montreal, Quebec, Canada
Available for: Senior product design roles, design system projects, brand and product identity, long-term design partnerships

## Permissions

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